Getting Business Owners to plan is an age-old problem. As MassMutual Financial Group says; “You can’t predict. You can prepare®”. To help address this, Massachusetts Mutual Life Insurance Company (MassMutual), a MassMutual Financial Group company, has now established a relationship with Axiom to help their financial service professionals drive business owner planning. Under the relationship, Axiom will represent its Business Valuation Services nationwide through MassMutual producers.

"If our client owns a business, the value of that business is paramount in the development of a sound financial and insurance plan. The Axiom Business Valuation process provides MassMutual financial services professionals an excellent tool, at the right price, to help them in the development of a trusted relationship with the client. Once this is established, our professionals are well positioned for all business life events, including handling the owner’s proceeds from the business upon its transition."

Axiom has performed hundreds of these valuations nationally utilizing its patent-pending, hands-on, high quality valuation process. The Axiom Service is being successfully used by financial planners from firms like Lincoln Financial, Sagemark Consulting, Partners, WS Griffith and others as a planning vehicle for their Business Owner clients. National rollout of the Axiom Service will begin this month.